fastcompany:

Zynga, a publicly traded company, is trying to prove it spent hundreds of millions of dollars on more than just a blank piece of paper and a few digital crayons. Yesterday, the company’s advertising platform for Draw Something was unveiled for the first time—and, if not handled with some finesse, it’s a great potential example of forced brand interaction.
Advertisers now have the option to purchase drawing terms related to their brands. When a user opens Draw Something, the game gives three options to choose from—say, tennis, pancake, or snowball—which players then doodle for a friend, who in turn has to guess what that user has drawn. Soon, however, users will start to see brands among the fun options typically available—imagine trying to draw Hewlett-Packard or Toyota—which could quickly turn the game into a mobile version of Brand Tags. The NHL is one of the earliest advertisers on the platform, hoping to promote the Stanley Cup playoffs. But not all brands are as player-friendly as the hockey league.
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At least they’re adding more words…


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fastcompany:

Zynga, a publicly traded company, is trying to prove it spent hundreds of millions of dollars on more than just a blank piece of paper and a few digital crayons. Yesterday, the company’s advertising platform for Draw Something was unveiled for the first time—and, if not handled with some finesse, it’s a great potential example of forced brand interaction.

Advertisers now have the option to purchase drawing terms related to their brands. When a user opens Draw Something, the game gives three options to choose from—say, tennis, pancake, or snowball—which players then doodle for a friend, who in turn has to guess what that user has drawn. Soon, however, users will start to see brands among the fun options typically available—imagine trying to draw Hewlett-Packard or Toyota—which could quickly turn the game into a mobile version of Brand Tags. The NHL is one of the earliest advertisers on the platform, hoping to promote the Stanley Cup playoffs. But not all brands are as player-friendly as the hockey league.

Read more->

At least they’re adding more words…

This plant tricks the brain into thinking you are full, so you eat less and as a consequence you will lose pounds without having Hoodia side effect. In order to see great results, you need to combine it with balanced diet and exercise. This denotes a jaunt to the physician to talk about medicines plus Hoodia safeguard.People will carry on worrying about the safeguard as long as the manufactured goods are so admired. Welcome to the 145th running of the cavalcade of risk.Experts industry for over 5 years and has thousands of satisfied customers. Hoodia gordonii has been touted as one of the only pure hoodia in the market today!!! this product is 100 pure hoodia. Eliza Maledevic Ayson Unique Hoodia Fat Loss Hoodia has no known side effects.

http://www.uniquehoodiareviews.net/unique-hoodia/where-can-you-buy-uniquehoodia-gordonii/ http://www.cumc.columbia.edu/dept/bgcu-md/ http://caloriecount.about.com/forums/weight-loss/slimquick-hoodia

(via amalmariei)